SEO & content in the age of AI
What still works, what quietly stopped working, and what AI actually changes beyond content generation.
SEO Speaker · Entrepreneur
Michał Suski
Keynotes on data-driven SEO, AI, and scalable content systems. Speaking at international SEO conferences, podcasts, and panels.
What I do
I speak about SEO that actually works
I’m a co-founder of Surfer and I spend most of my time working on on-page SEO, large-scale content systems and AI-assisted workflows.
On stage, I talk about things that actually work: experiments, real datasets, patterns you don’t see in blog posts, and lessons learned the hard way.
Speaking & appearances
International SEO conferences and technical events
SEO speaker at conferences across Europe and beyond — from large industry stages to highly technical, niche events.
- Chiang Mai SEO
- SEO Rockstars
- SEO Estonia
- BrightonSEO
- SEO Vibes Poland
- Baltic Nordic SEO Summit
- The Masterminders Manchester
- SEO Poland
- semKRK
Topics include on-page SEO, AI in search, and building scalable content systems.
Featured talk
Conference talk on SEO, AI, and content systems
Podcasts & interviews
Recent conversations on SEO and AI
Long-form chats where I get into the data, the experiments, and where search is actually heading.
What people say
“Thank you so much for a great presentation, me and my colleagues found it to be one of most knowledgable ones in the entire summit :)”
“A few weeks ago I attended a talk on LLM analytics. I had questions about it, but you know how it goes at these events — I never got the chance to ask. Michał’s presentation at SEO Vibes answered those questions, and ones I didn’t even know I needed answered yet. A brilliant analytical mind and a deep understanding of the industry.”
Topics
What I usually cover
Example areas — I usually adapt the talk to the audience and the maturity level of the event.
On-page SEO backed by data
Large-scale SERP analysis, experiments and patterns based on real datasets — not opinions.
Scaling content without killing quality
Systems, processes and guardrails for teams producing content at scale — with or without AI.
Recognition
Best Talk — SEO Vibes Summit 2025
One of my recent talks was voted best presentation of the event at SEO Vibes Summit — mostly because it was heavy on data and light on hype.
If you’re looking for the best SEO speaker for your conference, this award is the closest thing to proof I can offer.
2026 schedule
My 2026 speaking calendar is fully booked
- February — AI Day 2026, Paris, France 🇫🇷 ✅
- March — Baltic-Nordic SEO Summit, Lithuania 🇱🇹 ✅
- April — Thomas Vavougios’ event, Athens, Greece 🇬🇷 ✅
- May — SEO Vibes Summit, Poland 🇵🇱 ✅
- June 11 — Digital4Sofia, Sofia, Bulgaria 🇧🇬
- June 17 — Surfer AI Visibility Club, Berlin, Germany 🇩🇪
- July 9–11 — SEO Estonia, Estonia 🇪🇪
- September 3–4 — Search Evolution Summit, Romania 🇷🇴
- October 6–7 — SEO IRL, Toronto, Canada 🇨🇦
- November 9–13 — CMSEO, Thailand 🇹🇭
- November 14–15 — LLM Mastery Summit, Thailand 🇹🇭
That’s a wrap for 2026. Booking 2027 now — first come, first served.
Book me
Want me on your stage?
I’m open to conferences, podcasts and industry events.
I don’t do pay-to-play sponsorship talks. I do show up prepared, engaged and happy to share things I normally keep internal.
Contact
Get in touch
The easiest way is email. If it’s a conference, podcast or panel — just share the details.
Good to know
Best SEO Speaker for Your Conference: Data-Driven Expertise That Delivers Results
Choosing the best SEO speaker used to be about finding someone who could explain rankings, content, and links without putting the room to sleep. In 2026, the bar is much higher.
Search is changing fast. AI is reshaping how brands achieve visibility in search, and AI Overviews are changing how people click, compare, and choose. So if you’re planning an SEO conference, podcast, panel, or technical event, you don’t just need a polished presenter. You need an SEO expert with real data, current experience, and the ability to turn complex SEO concepts into actionable insights your audience can use immediately.
Why choosing the right SEO speaker matters more than ever
The current state of SEO in 2026 is simple to describe and difficult to navigate: search engines are becoming more AI-driven, Google updates are more disruptive, and user behavior is changing faster than many playbooks can keep up.
Industry research shows that AI Overviews now appear in a large share of U.S. searches, with some reports estimating around 25% of queries overall and far higher coverage in B2B technology. When an AI Overview appears, click-through rates for top organic results can drop sharply; one analysis reported position-one CTR falling from about 28.5% to 11.2% on affected queries. Search rankings still matter, but they no longer tell the whole story.
That’s why up-to-date knowledge of SEO trends and algorithm updates is essential — advice from even 12 months ago can be incomplete. And that’s also why theoretical talks are risky. The best SEO presentations come from practitioners who work with real websites, real search results, real SEO tools, and real business objectives. Look for speakers with proven results in SEO, not just strong opinions about it.
There’s a presentation skill component too. Effective SEO speakers simplify complex concepts and connect with audiences regardless of expertise level — blending technical knowledge with storytelling, because even a technical audience remembers real-life examples better than abstract theory.
How to recognize the best SEO speaker
A strong SEO conference speaker should bring more than a slide deck. The criteria should look like this:
| What to check | Why it matters |
|---|---|
| Hands-on experience | The speaker works with live sites, data, experiments, and business needs. |
| Data-backed thinking | Case studies and concrete data behind every claim. |
| Practical systems | The talk explains repeatable workflows, not motivational fluff. |
| Current relevance | The speaker understands AI SEO, AI Overviews, algorithm changes, and modern search. |
| Strong delivery | Complex concepts become clear, memorable, and useful. |
| Recognition | Awards, feedback, and a proven track record show audience value. |
The best SEO speakers provide actionable insights for immediate implementation: practical advice, visual examples, and clear next steps instead of high-level theory or generic marketing. Learning from top SEO speakers can shortcut your success by years, especially when they show what is working now across content marketing, technical SEO, digital strategy, and organic growth.
The industry has many strong voices — Aleyda Solis in technical SEO, Lily Ray on E-E-A-T, Rand Fishkin on audience intelligence, Neil Patel for beginner-friendly sessions. Different events need different voices; this page focuses on data-driven SEO, AI, and scalable content systems.
How to choose the right SEO speaker for your event
Choosing a speaker should feel less like picking a famous name and more like hiring someone to make your audience smarter. Ask whether the speaker is still doing the work: are they using live datasets, building systems, running experiments? Can they explain how their thinking changed after recent Google updates? A speaker who has seen strategies fail in the real world gives better practical advice than someone who only shares polished theory.
Good questions to ask before booking:
- Will the talk include real-life examples?
- Will the speaker adapt to the audience’s maturity level?
- Will the session include practical advice rather than generic trends?
- Will the ideas help teams generate leads, improve organic traffic, or make better strategic decisions?
- Will the speaker explain trade-offs, not just wins?
Finally, look at recognition and attendee feedback — they show whether the room actually found the content useful. The best sessions make complex concepts easier to use without dumbing them down. That is where a strong SEO conference speaker earns trust.
If that’s the kind of session your event needs, see the speaking history above and get in touch — 2026 is fully booked, and 2027 invitations are open.